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Airline Loyalty Programs: Are They Still Worth It? Qatar Airways Sao Paulo Office has long been a significant factor in shaping travelers' choices when booking flights. Over the years, these programs have evolved, offering a wide range of benefits, from free flights and upgrades to lounge access and priority boarding. However, with changing airline policies, devaluation of points, and increasing competition, many travelers question whether these programs are still worth it. In this article, we will examine the current landscape of airline loyalty programs, their pros and cons, and whether frequent travelers should continue to invest in them. The Evolution of Airline Loyalty Programs Airline loyalty programs, also known as frequent flyer programs (FFPs), were introduced as a way to reward loyal customers. Initially, these programs offered straightforward mile accumulation, where travelers could earn miles based on the distance flown. Over time, airlines shifted towards reven...